TORAE TAKES A CINEMATIC APPROACH IN THE VISUALS FOR “THAT RAW” (PRODUCED BY PETE ROCK)

Brooklyn, NY – May 16, 2012– “In a time where being lyrical is considered illegal, I continue to give you That Raw” Hip hop recording artist Torae has released the video for That Raw, the latest single from his recently released solo project “For The Record”. Directed by Brian Robinson of Hyerground, the video is a three vignette story set in a time where being lyrical is considered criminal and selling “That Raw” is illegal. Scene one features “Street Hustler” Torae dealing words to a hungry customer in need his finest product. Scene two is set in an abandoned warehouse where product is being bagged up for shipping in this homage to the famous scene from “New Jack City.” In scene three, Torae pulls up to the final meeting spot, where he makes his biggest score yet – an ending that is sure to be both surprising and thought provoking.

Torae released his debut offering For The Record, on his Internal Affairs Entertainment imprint. For The Record is available in stores , on all digital outlets and was was recently re-released on double vinyl which featured the full length version of the bonus track “Only Way” produced by 9th Wonder.

“That Raw” was premiered on AllHipHop

Produced by Hyer Ground Featuring: Mike Vernazza, Jihad Dunham, Franceleslia, Rachel Manzer, Desselyn Pierre, Aaron Noel, Anthony “A.B” Holloman, Shylil Ali & Willie Faulk

Director: Brian Robinson Cinematographer: William Kaufman Art director: Jonathan Schroder Lighting design: Gary Wilkins Jr 2nd camera: Ben Schwartz